William Hill Review

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betting sites rating
betting sites rating
betting sites rating
betting sites rating
William Hill

Bet £10 & Get £30 in Free Bets

New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. T&Cs Apply.


William Hill have the Best Odds Guaranteed on horse racing. The app is brilliant and ensures that you can bet anywhere. To top it all off, William Hill have one of the best welcome offers which means that your money goes further immediately after signing up.

  • Welcome Bonus: Bet £10 & Get £30 in Free Bets
  • Great Casino Features
  • Best Odds Guaranteed on all Horse and Greyhound Racing
  • Extensive Sportsbook


One of the Top brands for Sports & Casino Betting

William Hill is one of the oldest and most respected British bookmakers and betting site in uk, having been around since 1934. Its strong retail arm has given it a high amount of coverage, with the betting giant sponsoring various football competitions and horse races. They are an online business that is operated from Gibraltar and in order to operate in the UK, it is licensed by the UK Gambling Commission. They also have a wide range of payment methods; such as credit/debit cards and e-wallets.

They offer a wide range of sports markets, promotions and a comprehensive live betting format that is unparalleled by many of their competitors. Not only are they established in the UK but worldwide they are a favoured sportsbook. They offer some of the best prices around, with their horse racing prices blowing their rivals out of the water.

William Hill


Just by taking a glimpse at the William Hill website will make you realise just how comprehensive their sportsbook is. They have a vast array of betting options whether it is antepost, pre-kick off and in-play. This is the same no matter the sport, all of their football, horse racing, darts and basketball markets are extensive with no limitations. William Hill also has live streaming of all horse races, all you need to do to watch is place a minimum bet of £1. They also have live streaming of certain football from abroad.

Within the football markets you will find Asian handicaps, both teams to score, total goals/corners and under/over goals and corners. This is only a few of their many markets. While there are over 1,000 live betting markets open on the William Hill app and website every hour, it is very easy to see why they are ranked among the best.

Football is undoubtedly their most popular sport but horse racing is also a big part of the William Hill set up. They offer the best odds around for the big races; while there are markets for future bets like the upcoming Cheltenham festival, as well as forecasts/tricasts and insurance betting on all race meetings. It’s not only the UK racing they follow, the sportsbook offers extensive coverage of international race meetings whether it is in South Africa, Australia or the United States.

They also offer Best Odds Guaranteed on greyhound and horse racing markets, which clearly attracts those that like to bet on those markets. Along with this, their option to Cash in My Bet is a great addition that all the top level bookies offer now. You can cash out on bets if you’re wary of losing your money. This only applies pre-match for football, baseball, boxing, cricket, tennis and golf.

Away from their two biggest sports, you can also bet on American and Australian football, Gaelic football and hurling. While, there are also markets for more unusual sports such as MMA/UFC and winter sports. For those interested in e-sports you will also find all the regular markets at William Hill. In total there is over 30 sports covered; including virtual racing.

Away from sports, you can also place bets on entertainment, WWE and political markets. William Hill is also a leader with welcome bonuses. Their main welcome offer involves you placing a £10 bet and in return, you will receive £30 in free bets. Along with this, they have a special offer for football betters. Should you stake £20 on football accumulators with at least four teams, you will receive a free £5 bet every Friday. You should be aware that this special is only eligible on Premier League, La Liga, Bundesliga and Serie A bets.


The William Hill website offers all the functions that you need to place deposits and just get started; it is very simple. The sportsbook has all the links presented tidily so you will be able to find what you are looking for very easily. Meanwhile, you can keep track of all your latest bets with one touch by clicking the ‘My Bets’ tab at the top of the page.

Along with this, at the top of the William Hill website you will find all the current special prices that they are offering which is great for those that are looking for the best priced specials. There is also a dedicated 24/7 support service on offer via live chat.

They offer one of the best sports betting apps on the market, which is available on iOS and Android devices. These work efficiently and very rarely lag. The in-play markets really blossom through the app as it is exactly the same as what you would find on the desktop version. It shows how good it is by the fact that it is ranked number one in the Android store for betting apps.

William Hill Casino


While it is clear that William Hill’s main focus is their sportsbook; they also offer a great casino and a wide selection of games. You could play Vegas or Macau, with the latter being a brand new feature to compliment the Vegas and casino games. Speaking of casino, they offer a live casino feature; which is often how you can define a good casino from a bad one.

Along with this, they offer games, scratch cards, poker and bingo. William Hill is the place to be whether it is the US, Irish or Australian lottery that you want to bet on too. This means that there is so much more than just the sportsbook to enjoy on the William Hill website and app. There are various promotions available to ensure that you get more than you pay for also.


We have previously spoken about their wonderful football accumulator bonus. But William Hill’s opening offer is a great reason to sign up immediately, and it is one of the best sign up offers on the market. Simply open an account and deposit £10 into your account.

All you need to do then is simply wager this £10 on any horse race, football or rugby match-up and you will be credited with £30 worth of free bets. All that you will need to remember is to do is to apply the promotion code of C30. If you should forget to apply the code then unfortunately you will not receive any of the free credits. Also, when placing your £10, you should place a bet on something that has odds of at least 1/ 2 (1.5).

New William Hill online customers only. Use promo code: C30. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. T&C’s apply.


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Disclaimer: Please always check the full Terms & Conditions of any promotion.